Insecure S2

Season 2 follows Issa and Lawrence as they navigate the messy complicated aftermath of their breakup, step back into single life, and face major career and financial hurdles.

Visual Development

We were asked to develop concepts for the key art and OOH billboard. Each concept started as a rough sketch — exploring pose, composition, and chemistry between the two leads — paired with a curated mood board defining the lighting, color palette, and artistic tone. Rather than just pitching an image, we were pitching a full point of view: three distinct takes on the show's voice, from playful and graphic, to warm and romantic, to easy and candid. Once a handful of concepts were selected to move forward and the photoshoot wrapped, we refined each direction into the finished key art.