We were tasked with building a bold, flexible brand system for promotional artwork, trailers, and motion design spanning all 10 Sesame Street titles. The goal was creative cohesion: a consistent, adaptable visual language that ties the titles together as a recognizable family, while still giving each one room to stand on its own. The system also needed to be intuitive and well-documented enough to hand off to external agencies, so future titles could be built out consistently without our direct involvement.