What We Do in the Shadows S2
A mockumentary comedy following four ancient vampire roommates in Staten Island as they navigate ghosts, witches, necromancers, and human Super Bowl parties — all while their long-suffering familiar, Guillermo, wrestles with whether he's destined to become a vampire or a vampire hunter.
Visual Development
For Season 2 of FX's What We Do in the Shadows, we started with concept development that went through rigorous rounds of revisions before landing on a direction selected to move forward to photoshoot. One of the selected concepts depicts the vampire roommates caught in a moody, gothic tableau — crystal ball glowing, the group huddled together with a mix of menace and mundanity, oblivious to the ceremonial weapons looming overhead in shadow.
While the final key art and billboard were finished by Leroy & Rose, our sketches shaped the concept and mood that carried through to the finished campaign: the supernatural lighting, the theatrical framing beneath the ornate ceiling, and the tonal balance between horror-movie camp and deadpan comedy that defines the show.
final artwork
sketch concepts
Client: FX
Agency: Grateful Creative
Creative Director: Michael Brittain
Art Director: Megan Kim
Sketch Artist: Hannah Sung
Finishing Agency: Rhubarb
sketch concepts
final artwork